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Brand History & EvolutionSwiss Origins: Founded in 1837 by Raphael Picard in Chiasso, Switzerland. It built a century-long legacy of crafting mechanical Swiss timepieces.The Quartz Crisis: Like many traditional watchmakers, the company went under during the 1970s and 1980s quartz revolution.American Resurgence: In the 1990s, American investors bought the brand. They moved its global headquarters to Hollywood, Florida, where it operates today.
